Making a memorable impression and differentiating your business from competitors are two key priorities in bustling marketplaces. A powerful way to do that is by using mission statement signage. In this blog, we’ll look at the six ways displaying your mission statement strategically can elevate brand identity.
Before We Begin: What is Mission Statement Signage?
Mission signs display the company’s motto, mission statement, or core ethos publicly. They effectively take the words from a page and bring them to life.
Mission statements can be displayed using vinyl lettering, acrylic signs, or even customized channel letters. These signs don’t just convey your mission statement, they can become effective brand messaging. Find out how:
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Make a Bold First Impression
Your mission statement is the heart and soul of your business. Use mission signs to offer customers insight into what drives your business and your core values. Given that 68% of people make purchase decisions based on what they see, you should consider installing your mission statement towards the entrance.
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Build Credibility Through Honesty
Having a mission is one thing, but conveying it is another. Impactful brand statements resonate with your customers, creating a lasting emotional connection. By sharing your business’s values, you can build trust and confidence with customers. Instead of a faceless entity, they will see a real group of people working together behind the scenes.
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Convey What You Stand For
In the day-to-day grind, it’s all too easy to lose sight of what the business stands for. Displaying mission statements goes beyond just elevating brand identity through visuals. It also reconnects you with the goals of the business.
This kind of clarity can help grow brand loyalty and build a sense of belonging in employees.
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Get the Conversation Flowing
Sometimes breaking the ice can be the hardest part of beginning a new relationship. Creatively designed mission statements can help with this by intriguing people to visit your business for the first time. This opens the door to the start of customer loyalty to your business.
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Be Authentic with Your Signs
Avoid the temptation to build an overly stylized sign for your mission statement. Clarity and authenticity resonate with customers, so you should choose designs that reflect your business. For instance, use fonts and styles that reflect your work.
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Instill a Sense of Pride
Much of our discussion on the impact of signage for mission statements has centred around clients and customers. However, they are also important for ensuring a motivated, committed workforce. Oxford University found that adding a mission statement to broader office decor can instil creativity and boost productivity.
For Effective Brand Messaging, Work with Top Sign Companies
Looking for the right sign that will help you make impactful brand statements? You’ve come to the right place. Orion Signs and Graphics is the go-to signage partner in Detroit. We help businesses like yours create attractive designs, find cost-effective signage options, and maximize branding opportunities.
Book a free consultation to discuss your needs with an experienced signage professional.
